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You’re Going to Love Joanna Gaines’s New Bedding Line for Target

Modern bedroom interior with large pastel colored bed and pillows with big blank marble wall for copy space in the background.
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We hope you like the products we recommend. Just so you are aware, Freshome may collect a share of sales from the links on this page. Chip and Joanna Gaines are at it again. Even though Fixer Upper is no longer on the air, the couple continues to add even more pieces to their already-substantial Hearth & Hand™ with Magnolia line for Target. What’s even more exciting is, this time, they have something new up their sleeves, something that we haven’t seen from them before. This time, Chip and Jo have given us their take on bedding.

A new farmhouse-chic bedding line


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For the first time ever, we’re getting to see what Joanna’s farmhouse-chic style looks like for the bedroom. This expansion of their line includes a variety of quilt and sham sets, sheets, throw blankets and pillows. Though each piece is different from the other, they fit right in with the understated sophistication that we’ve come to associate with the Gaines. Jo opened up about her inspiration behind the collection in a press release.

“A well-thought-out bedroom begins with a bed that looks and feels comfortable. My new bedding collection is all about layering soft linens and textiles like patterned pillows. I like to start with soft cotton sheets and then add in a bit of texture like the raw edge and simple stitch design of these pillows…Then as a finishing detail, I’ll place a throw at the end of the bed.”

This collection has a lot to offer

In total, the couple added 300 new pieces to their Hearth & Hand™ with Magnolia line. While their take on bedding is definitely the main focus of this release, the additions touch upon many different aspects of home decor, including faux greenery, dishware, office supplies and even gift giving.

Check out Joanna’s new bedding collection

Like what you see? Scroll down to get a look at seven of our favorite pieces from the collection.

Comforter Set Embroidered – Railroad Gray/Sour Cream $109.99

Grey bedding

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If the bedding set isn’t a take on modern sophistication, we don’t know what is. We love that – like the rest of the bedding in this collection – it comes in those soft gray tones that have become so synonymous with on-trend design. The embroidery is what really sets this piece apart. The striping is certainly eye-catching, yet it manages not to be too loud.

Duvet Cover Set Linen Blend Yarn Dye Stripe – Sour Cream $59.99

White bedding

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If the comforter is too much for your tastes, we suggest going with this quilt and sham set in a sour cream hue. The off-white color will go with just about any design and this striping takes a much more subdued approach. It’s almost like a background note that’s simply there to keep the design visually interesting.

Chunky Woven Throw Blanket – Sour Cream $39.99

Throw blanket

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It’s our firm belief that everyone needs a throw blanket to keep them cozy in the winter months. The classic woven option looks like it’s more than up for the job. However, beyond that, it’s neutral enough that you’ll want to leave it out all-year-round.

Faux Eucalyptus in Terracotta Pot $24.99

Eucalyptus plant

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The new collection includes more than just bedding. For this one, we’ll take advice from Joanna, herself: “Greenery is such an effortless way to invite spring into your home,” she told Target. “Start by bringing some life into your entryway—your home’s first impression. Then brighten up your kitchen with a stem or two that you love. You can also use stems for a simple centerpiece.”

Lidded Jar Container Candle 8oz – Bergamot $12.99


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Not all design additions need to be huge purchases. Sometimes, just adding something as simple as a new candle to a room can really freshen up your perspective. The lidded jar candle definitely brings in the rustic notes that we’re used to seeing from the Gaines – and we wouldn’t have it any other way.

2019 Desk Calendar Wooden $9.99

Desk calendar

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The wooden desk calendar is sleek in all the right ways. It will undoubtedly help you feel like you’re ready to get down to some serious business.

Dessert Bowl Stoneware – Set of 4 – Black / White $15.99

Decorative bowl

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In fairness, the dessert bowl is only one segment of one of the two dishware patterns that Joanna added to her collection this time around. We chose to highlight the embossed black and white pattern because we love the simple etching detail. However, if that’s not your style, you can opt for the engraved floral pattern instead. Check out the full bedding collection here.

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