If you're planning a move or just moved, it's time to update your business cards. But why use the same design you used before, when you could take your new business cards to the next level? You know that business cards are an effective way to provide contact information and make a lasting impression. Now's your chance to use new business card design tactics and renew your image.

"It's in the Cards"

You've heard this phrase—usually it's used in reference to having one's future foretold by Madame Zora with her Tarot deck. Business cards, while not as mystical, can also be a harbinger of your future, helping you stand out, be remembered and, hopefully, generate business.

An Extension of Your Brand

Business cards are an extension of your brand—whether it's a product, service or you, yourself. This is the case regardless of whether the card is handed out after a face-to-face meeting, accompanying a letter, brochure or something else that's mailed, or used as a signature when corresponding by email. And, as such, it needs to be consistent with all of your other brand collateral—stationery, brochures, advertising, web site and blog.

Creating an Effective Card

Creating a business card has never been easier. You can use websites to design a card right on your computer. There are free business cards depending on the template you choose, while other business cards cost a remarkably low price when ordered in a large quantity. Regardless of the template you choose, follow these guidelines.

Include the Basics

Be sure the business card clearly lists your name, title, company, address, office, mobile phone and fax numbers, and email address. Include the company's web site URL. Have a blog? Include that URL too. Prominently display your company logo and tagline.

Stand Out & Keep It Simple

One of biggest challenges in creating your business card is making it stand out while keeping it simple. Here are five tips to remember:

1. Don't use many fonts, and don't use a font that's difficult to read.
2. Make the font size large enough to be read clearly.
3. Make the card stand out by using a bright color in the text. Consider a thin border that will highlight the text.
4. Select a background color to create enough contrast with the lettering to help readability.
5. Use a headshot. Unless you're an identical twin, it will be the card's most unique element.

Making a Statement

Remember, your business card is a reflection on you. Make sure there are no typos. Keep the information up to date and keep the cards clean with sharp edges. To ensure your business cards are as unique as are you, create them yourself on your computer. It's easy and it can even be free!