Moving your personal life and belongings is challenging. Moving your small business can be equally or even more demanding. Just as it took time and hard work to establish your business in your old area, it can be almost like starting from scratch in a new market.

Even if you don't have a storefront location and most of your small business dealings are conducted online, you still need to acclimate to your new town. One component of moving office is the need to maintain continuity and make a smooth transition.

Start Your Market Research Early

Even before you've picked up moving supplies, you should be scouting out the market for your product or service in the area where you're moving. Below are some moving tips to consider when you begin your research:

• Moving to a New Geographic Location: Moving office to a different geographic location may mean significant differences in how your product or service is received. If you produce hand-woven wool shawls, for example, you may have a hard sell in hot, southern areas.
• Check the State Laws: If the office move is to another state, you'll need to research that state's laws and regulations as it pertains to conducting business. You may have to obtain a new business license when you move. Check the secretary of state's website or call that department for instruction.
• Look for New Market Channels: Even from your current location, you can begin to get a feel for business in the area. Look at the Chamber of Commerce website for your new town and see what businesses are listed. That should give you a sense of your market. Is it a "boutique," upscale area? Is it more rural?

Promote Your Business

Start now to promote your business in the new location. If you are doing any print advertising, look at the local newspaper's rates before moving office. You don't need a storefront in order to do a small print ad that lists your website, a brief description of your business and "Coming Soon!"

Target some local businesses that provide good opportunities for promotion. Coffee shops and bookstores usually post flyers with events and business information for their customers. Ask if you can send them a "PR" kit in advance and ask them to post a business card.

Maintain Continuity

Don't let the office move disrupt your business. You've worked hard to establish yourself and create a customer base. Now is not the time to neglect them. If you will still be able to service your customers remotely, let them know that you are moving, but that you will maintain the same level of service that they have always received.

If you have a storefront and it's still physically possible to do business with your customers after moving, let them know about your new location. If it's feasible, good customers will follow you even if your business is farther away. Do an email customer mailing announcing your move. Assure them that you will be available online.

Minimize the Disruption

Be sure to schedule time during your office move to give your business the attention it requires. Even if you are only able attend to the bare essentials, minimizing the disruption factor will help you stay focused on what you need to do. Allow yourself the time and space to transition to your new location.