New Movers Spend, Switch, and Stay.
Moving is a life upheaval—new home, new neighborhood, new shopping habits. New surroundings mean that everything from where they stop for their morning coffee to the home improvement store has changed. Moving is expensive (studies have shown it's not unusual for consumers to spend $10,000 or more on and around their move), and the behavior disruption caused by a move means brand loyalties are up for grabs.
My Move, the place for stress-free moving, is where you can reach consumers with promotions, brand messaging and relevant content when they need advice and savings. My Move helps consumers save a truckload of cash on everything they need before, during and after a move, and our understanding of the moving lifestage is unrivaled.
Move time is when your brand needs to be front and center. It needs to be on MyMove.com.